BOSTON, MASSACHUSETTS

Of Place has been onboarded by Samuels and Associates to develop and execute a comprehensive groundplane strategy at Lyrik, a landmark 650k SF office, hotel and retail development perched over the Mass Pike in Boston’s Back Bay. Our team focused on both maximizing retail and restaurant activity around what will be Back Bay’s largest open-air plaza, and on honoring the history of Newbury St. as a shopping destination by cultivating an exclusive group of first to market tenants.