ARLINGTON, VIRGINIA

Of Place was engaged by Foulger-Pratt to create a comprehensive retail strategy for the WestEnd, a 4M SF mixed-use redevelopment of the 52-acre Landmark mall site in Alexandria, Virginia. The Of Place team conducted market research, led retail master planning charrettes to establish the merchandising vision with the client, and worked with the development and design teams to thoughtfully integrate the retail vision into the project’s unique mix of residential, commercial, entertainment, and open space offerings.