ARLINGTON, VIRGINIA

Of Place was charged with helping JBG Smith change the landscape of Crystal City by connecting with local stakeholders to create community and shift public perception (including the name National Landing). Of Place focused on accentuating the positives: educated workforce, airport proximity, transit, walkability, and artist culture. Catalyzed by the award of Amazon’s HQ2 campus RFP, JBG Smith and Of Place were able to fundamentally shift the trajectory of the submarket.