DULLES, VIRGINIA

Of Place was engaged by the client to develop a placemaking strategy for the 424-acre mixed-use development in Loudoun County, Virginia—one of the largest and fastest growing data center hubs in the world. The client sought to differentiate the development amidst a competitive and discerning market. After extensive market research, Of Place developed a district vision, master planning audit, and merchandising strategy to carefully position Kincora as an exceptionally well amenitized district to drive residential and office value.