HOUSTON, TEXAS

The team at Texas Medical Center engaged Of Place to establish the retail and placemaking strategy for Helix Park, their new 37-acre, world-class life science campus. The first-of-its-kind translational research district brings together best-in-class master planning, architecture and landscape designs with an innovative retail strategy that amplifies the client’s investment and fully activates the iconic, double-helix greenspace. In collaboration with TMC and their partners, Of Place ensured the groundplane and retail strategy was grounded in market research, design collaboration, the integration of branding and merchandising, and tailored phasing strategies that dovetail with the complex delivery of the project.